Frames & Lenses in Fruitland, Idaho

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Eyewear Options for Everyone

We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.

We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!

It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.

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Our Brands

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Adidas

Stylish affordable frames for both men and women. Built with that iconic Adidas design, these sunglasses exude performance and have a sporty flair to them. Superior technology focusing on providing a huge field of vision will leave you wondering why other brands are still around.

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Adin Thomas

Style has to keep up, not hold us back. Adin Thomas believes eyewear should be adventurous yet wearable. Designed to be accessible to all, Adin Thomas styles range from trendy to traditional with a frame to fit every face.

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ArmouRx

Who said safety eyewear had to be boring. A first among the safety eyewear industry, ArmouRx offers unique and fashion-forward designs. With attention to detail and quality materials used, see why ArmouRx is “Bringing Fashion Back To Safety.”

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Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today. A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

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Candies

Candie’s eyewear, founded in 1981 has been worn by a variety of celebrities, such as Alyssa Milano and Pat Benatar. Candie’s frames live and breathe pop culture; it only makes sense that they would have a sexy and playful style to them.

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Carrera

Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race - At its time the longest, fastest, and most dangerous race in the world.

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Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

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Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

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Crizal Lenses

Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear. Designed in France.

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Dragon

A Dragon State of Mind is exploring the unknown territory while continuing to unite the world and personas that make up our alliance. It set out to be leading eyewear in the active youth lifestyle.

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Elasta

Elasta hinges have been evolving for over 50 years, lovingly refined from a simple hinge to a technical powerhouse. The Elasta collection of hinges can provide consistent resistance and tension, ensuring an ideal fit and unfailing reliability.

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Enchroma

Enchroma lenses bring color to the colorblind! By filtering out specific wavelengths of light, EnChroma lenses allow your brain to better differentiate between colors. For the millions of colorblind people out there, EnChroma lenses offer them something they’ve truly never seen before.

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Eyezen Digital Lenses

Eyezen®+ enhanced single vision lenses are designed for the way you see the world, reducing strain from viewing digital devices. This American brand is perfect for use with all screens, from laptops to smartphones, these lenses protect from harmful blue light, helping to keep your eyes safe and comfortable, even on your most digital days.

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Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

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Jones New York

Jones, New York eyewear, is created with the modern professional in mind. Intriguing colors and styles are the hallmarks of this attractive collection of eyeglass frames. The latest in frame and lens technology is evident in every pair. Jones New York refuses to sacrifice quality for style, they believe - and prove - you can have both.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Liz Claiborne

Chic, fashion-savvy frames from the Liz Claiborne eyeglasses collection are an effortless way to make a style statement. Sleek, unassuming frames borrow from timeless designs for versatile, sophisticated eyewear made for any wardrobe.

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Lucky Brand

Rooted in the Southern California way of life, Lucky Brand eyewear totes energetic colors and playful designs. A 25 year legacy of versatility and fine quality has lead Lucky Brand to creating long lasting, timeless frames.  

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Lulu Guiness

Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.

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Marchon

The MarchoNYC eyewear collection embodies its New York City roots. The style inspiration for the collection encompasses East Side, West Side, Uptown and Downtown trends. MarchoNYC is a standalone collection that continues to transcend through time.

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Maui Jim

Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

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Miraflex

The essential choice in children’s eyewear, flexible and safe, Italian-made Miraflex glasses are BPA free, rubber free, latex-free, hypo-allergenic & anti-bacterial, with no metal parts.

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Modern Optical

Modern Optical believes in providing contemporary eyewear solutions for the entire family. Using a range of materials, and covering an array of styles, Modern Optical truly has something for adults and kids of all ages and preferences.

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neurolens

neurolens is the world’s first and only prescription lenses that add a contoured prism to bring the eyes into alignment, relieving the headaches, neck/shoulder pain and eye strain that many people experience when using digital devices, reading or doing detail work. Designed in USA.

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Nike

Just do it.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

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OnGaurd

Choose OnGaurd eyewear to enjoy excellent protection, comfort and convenience. These ANSI-certified lenses are designed to protect your eyes from sudden impacts, and come in a variety of options from the complete face seal design which prevents dust and debris from harming your eyes to a standard fit, and much more!

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Prada

Innovation is at the core of Prada's success, with no sector escaping the Group's avante garde approach.  Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand's core values.  Prada eyewear is exemplary of the company's well maintained and well-deserved status associated with the brand.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Rudy Project

Designed and crafted in Italy since 1985, Rudy Project produces advanced sunglasses and sport RX solutions. They dare you to Elevate Your Performance.

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Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

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Shamir

Shamir lenses are designed to provide you with the clear vision you need for any activity. Glacier Anti-Reflective technology reduces glare from harmful UV rays reflected from the lens onto your eye, offering optimal protection for your eyes.

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Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

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Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

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Ted Baker

Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

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Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

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Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

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Transitions

Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.

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Tura

Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.

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Varilux Comfort Max

Originating from France, Varilux® Comfort Max lenses utilize a new design approach that focuses on maximizing the patient’s useful vision zone, not just providing the largest area of 20/20 vision (i.e.normal resolution). This approach – often called 20/Happy vision – goes beyond normal resolution to take into account factors like contrast, binocularity and distortion. By maximizing 20/Happy vision, wearers can use a greater area of the lens, experiencing postural flexibility for all day long vision comfort.

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Vera Bradley

Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs, and dependable customer service.

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Versace

Founded in 1978, Versace holds the ultimate status in style.  The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness.  Versace eyewear is striking and designed to combine technical innovation with stylish design.  The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.

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VSP Unity

Unity features a comprehensive portfolio of progressive, task-oriented, and single vision lenses and contacts designed around the philosophy that exceptional vision should come without limitations.

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Wiley X

High-Velocity Protection. Ranging from tactical, to motorsport, to safety, Wiley X is your go-to protection eyewear brand.

Our Location

We offer complete eye examinations for the whole family, including contact lenses, specialized contact lenses for astigmatism, pre and post operative care for refractive surgery and cataract surgery. We treat and manage eye diseases like glaucoma, macular degeneration, diabetes, and removal of foreign bodies from the eye.

Our Address

  • 925 NW 12th Street
  • Fruitland, ID 83619

Contact Information

Hours of Operation

  • Monday: 8:00 AM 5:00 PM
  • Tuesday: 9:30 AM 7:00 PM
  • Wednesday: 8:00 AM 5:00 PM
  • Thursday: 8:00 AM 5:00 PM
  • Friday: 8:00 AM 1:00 PM
  • Saturday: Closed
  • Sunday: Closed
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