Eyewear Options for Everyone
We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.
We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!
It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.
Book AppointmentOur Brands

ArmouRx
Who said safety eyewear had to be boring. A first among the safety eyewear industry, ArmouRx offers unique and fashion-forward designs. With attention to detail and quality materials used, see why ArmouRx is “Bringing Fashion Back To Safety.”

Calvin Klein
The Calvin Klein brand is one of the most recognized brands in the world today. A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

Chesterfield
Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

Coach
Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

Crizal Lenses
Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear. Designed in France.

Dragon
A Dragon State of Mind is exploring the unknown territory while continuing to unite the world and personas that make up our alliance. It set out to be leading eyewear in the active youth lifestyle.

Elasta
Elasta hinges have been evolving for over 50 years, lovingly refined from a simple hinge to a technical powerhouse. The Elasta collection of hinges can provide consistent resistance and tension, ensuring an ideal fit and unfailing reliability.

Enchroma
Enchroma lenses bring color to the colorblind! By filtering out specific wavelengths of light, EnChroma lenses allow your brain to better differentiate between colors. For the millions of colorblind people out there, EnChroma lenses offer them something they’ve truly never seen before.

Eyezen Digital Lenses
Eyezen®+ enhanced single vision lenses are designed for the way you see the world, reducing strain from viewing digital devices. This American brand is perfect for use with all screens, from laptops to smartphones, these lenses protect from harmful blue light, helping to keep your eyes safe and comfortable, even on your most digital days.

Flex Frames
The essential choice in children’s eyewear, flexible and safe, Italian-made Miraflex glasses are BPA free, rubber free, latex-free, hypo-allergenic & anti-bacterial, with no metal parts.

Flexon
Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

Jones New York
Jones, New York eyewear, is created with the modern professional in mind. Intriguing colors and styles are the hallmarks of this attractive collection of eyeglass frames. The latest in frame and lens technology is evident in every pair. Jones New York refuses to sacrifice quality for style, they believe - and prove - you can have both.

Kate Spade
Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

Liz Claiborne
Chic, fashion-savvy frames from the Liz Claiborne eyeglasses collection are an effortless way to make a style statement. Sleek, unassuming frames borrow from timeless designs for versatile, sophisticated eyewear made for any wardrobe.

Lulu Guiness
Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.

Marc Jacobs
Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.

Marchon
The MarchoNYC eyewear collection embodies its New York City roots. The style inspiration for the collection encompasses East Side, West Side, Uptown and Downtown trends. MarchoNYC is a standalone collection that continues to transcend through time.

Maui Jim
Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

Michael Kors
Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.

Modern Optical
Modern Optical believes in providing contemporary eyewear solutions for the entire family. Using a range of materials, and covering an array of styles, Modern Optical truly has something for adults and kids of all ages and preferences.

neurolens
neurolens is the world’s first and only prescription lenses that add a contoured prism to bring the eyes into alignment, relieving the headaches, neck/shoulder pain and eye strain that many people experience when using digital devices, reading or doing detail work. Designed in USA.

Nike
Nike’s durable, long-lasting design is ideal for everyday wear. They are built with performance in mind, offering a range of distinctive designs that are suitable for an active lifestyle.

Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

OGI
For those seeking something new, Ogi Eyewear never disappoints. Founded on the principle that everyone is always looking for something new, Ogi Eyewear continuously releases new or expanded eyewear collections. Purposeful use of color, finely crafted and affordable.

OnGaurd
Choose OnGaurd eyewear to enjoy excellent protection, comfort and convenience. These ANSI-certified lenses are designed to protect your eyes from sudden impacts, and come in a variety of options from the complete face seal design which prevents dust and debris from harming your eyes to a standard fit, and much more!

Prada
Innovation is at the core of Prada's success, with no sector escaping the Group's avante garde approach. Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand's core values. Prada eyewear is exemplary of the company's well maintained and well-deserved status associated with the brand.

Ray-Ban
Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

Red Rose
Innovation, originality, quality and value are the pillars that make up the foundation of Red Rose Eyewear and are embodied in each frame and every collection. Creating durable handcrafted frames with original, sexy and sophisticated style is what sets Red Rose Eyewear apart.

Rudy Project
Designed and crafted in Italy since 1985, Rudy Project produces advanced sunglasses and sport RX solutions. They dare you to Elevate Your Performance.

Scott Harris
Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

Silhouette
Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

Swarovski
Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

Ted Baker
Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

Tom Ford
Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

Tommy Hilfiger
High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

Transitions
Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.

Tura
Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.

Varilux Comfort Max
Originating from France, Varilux® Comfort Max lenses utilize a new design approach that focuses on maximizing the patient’s useful vision zone, not just providing the largest area of 20/20 vision (i.e.normal resolution). This approach – often called 20/Happy vision – goes beyond normal resolution to take into account factors like contrast, binocularity and distortion. By maximizing 20/Happy vision, wearers can use a greater area of the lens, experiencing postural flexibility for all day long vision comfort.

Vera Bradley
Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs, and dependable customer service.

Versace
Founded in 1978, Versace holds the ultimate status in style. The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness. Versace eyewear is striking and designed to combine technical innovation with stylish design. The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.

VSP Unity
Unity features a comprehensive portfolio of progressive, task-oriented, and single vision lenses and contacts designed around the philosophy that exceptional vision should come without limitations.
Our Location
We offer complete eye examinations for the whole family, including contact lenses, specialized contact lenses for astigmatism, pre and post operative care for refractive surgery and cataract surgery. We treat and manage eye diseases like glaucoma, macular degeneration, diabetes, and removal of foreign bodies from the eye.

Our Address
- 925 NW 12th Street
- Fruitland, ID 83619
Contact Information
- Phone: 208.452.2151
- Fax: 208.452.6508
- Email: [email protected]
Hours of Operation
- Monday: 8:00 AM – 5:00 PM
- Tuesday: 9:30 AM – 7:00 PM
- Wednesday: 8:00 AM – 5:00 PM
- Thursday: 8:00 AM – 5:00 PM
- Friday: 8:00 AM – 1:00 PM
- Saturday: Closed
- Sunday: Closed
Our Brands







