Eyewear Options for Everyone
We’ve got eyewear options for the entire family, in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.
We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!
It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.Book Appointment
Who said safety eyewear had to be boring. A first among the safety eyewear industry, ArmouRx offers unique and fashion-forward designs. With attention to detail and quality materials used, see why ArmouRx is “Bringing Fashion Back To Safety.”
Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.
Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.
Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear. Designed in France.
Eyezen Digital Lenses
Eyezen®+ enhanced single vision lenses are designed for the way you see the world, reducing strain from viewing digital devices. This American brand is perfect for use with all screens, from laptops to smartphones, these lenses protect from harmful blue light, helping to keep your eyes safe and comfortable, even on your most digital days.
Jones New York
Jones, New York eyewear, is created with the modern professional in mind. Intriguing colors and styles are the hallmarks of this attractive collection of eyeglass frames. The latest in frame and lens technology is evident in every pair. Jones New York refuses to sacrifice quality for style, they believe - and prove - you can have both.
Chic, fashion-savvy frames from the Liz Claiborne eyeglasses collection are an effortless way to make a style statement. Sleek, unassuming frames borrow from timeless designs for versatile, sophisticated eyewear made for any wardrobe.
Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.
Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.
neurolens is the world’s first and only prescription lenses that add a contoured prism to bring the eyes into alignment, relieving the headaches, neck/shoulder pain and eye strain that many people experience when using digital devices, reading or doing detail work. Designed in USA.
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.
Choose OnGaurd eyewear to enjoy excellent protection, comfort and convenience. These ANSI-certified lenses are designed to protect your eyes from sudden impacts, and come in a variety of options from the complete face seal design which prevents dust and debris from harming your eyes to a standard fit, and much more!
Innovation is at the core of Prada's success, with no sector escaping the Group's avante garde approach. Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand's core values. Prada eyewear is exemplary of the company's well maintained and well-deserved status associated with the brand.
Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.
High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.
Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.
Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.
Varilux Comfort Max
Originating from France, Varilux® Comfort Max lenses utilize a new design approach that focuses on maximizing the patient’s useful vision zone, not just providing the largest area of 20/20 vision (i.e.normal resolution). This approach – often called 20/Happy vision – goes beyond normal resolution to take into account factors like contrast, binocularity and distortion. By maximizing 20/Happy vision, wearers can use a greater area of the lens, experiencing postural flexibility for all day long vision comfort.
Founded in 1978, Versace holds the ultimate status in style. The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness. Versace eyewear is striking and designed to combine technical innovation with stylish design. The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.
We offer complete eye examinations for the whole family, including contact lenses, specialized contact lenses for astigmatism, pre and post operative care for refractive surgery and cataract surgery. We treat and manage eye diseases like glaucoma, macular degeneration, diabetes, and removal of foreign bodies from the eye.
- 925 NW 12th Street
- Fruitland, ID 83619
Hours of Operation
- Monday: 8:00 AM – 5:00 PM
- Tuesday: 9:30 AM – 7:00 PM
- Wednesday: 8:00 AM – 5:00 PM
- Thursday: 8:00 AM – 5:00 PM
- Friday: 8:00 AM – 1:00 PM
- Saturday: Closed
- Sunday: Closed