Protect Your Sight from the Sun
No matter the season, your eyes need protection from ultraviolet rays that can damage your sight and increase your risk of eye diseases. Sunny days spent by the sea, sand, or snow can reflect glare into your eyes and damage your vision, so be sure to sport your sunglasses whether you’re at the ski hill or the beach.
Cloudy days don’t offer much protection, either. UV rays can easily penetrate clouds, so overcast skies are not a reason to abandon your sun protection.
Even if you’re blessed with perfect vision, you still need sun safety. And kids especially need sun protection as their developing eyes are more vulnerable to UV rays. That’s why we have brands and styles to suit every member of your family.
We offer a wide selection of sunglasses in both prescription and non-prescription options. Come and see us today to pick your favorite pair.Book Appointment
Sun Protection for Your Kids
Kids spend lots of time outdoors, exposed to UV rays. Be sure they’re protected year-round with a good pair of sunglasses. Always keep infants out of direct sunlight and provide the youngest members of your family with extra sun protection like a hat or an umbrella.
We will help you choose a pair of sunglasses that protects from both UVA and UVB rays and fits your child properly. The right fit will help to provide proper sun protection.
Visit us today to find sunglasses for your child.Book Appointment
Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.
Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.
Jones New York
Jones, New York eyewear, is created with the modern professional in mind. Intriguing colors and styles are the hallmarks of this attractive collection of eyeglass frames. The latest in frame and lens technology is evident in every pair. Jones New York refuses to sacrifice quality for style, they believe - and prove - you can have both.
Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.
Chic, fashion-savvy frames from the Liz Claiborne eyeglasses collection are an effortless way to make a style statement. Sleek, unassuming frames borrow from timeless designs for versatile, sophisticated eyewear made for any wardrobe.
Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.
Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.
Innovation is at the core of Prada's success, with no sector escaping the Group's avante garde approach. Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand's core values. Prada eyewear is exemplary of the company's well maintained and well-deserved status associated with the brand.
Founded in 1978, Versace holds the ultimate status in style. The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness. Versace eyewear is striking and designed to combine technical innovation with stylish design. The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.
We offer complete eye examinations for the whole family, including contact lenses, specialized contact lenses for astigmatism, pre and post operative care for refractive surgery and cataract surgery. We treat and manage eye diseases like glaucoma, macular degeneration, diabetes, and removal of foreign bodies from the eye.
- 925 NW 12th Street
- Fruitland, ID 83619
Hours of Operation
- Monday: 8:00 AM – 5:00 PM
- Tuesday: 9:30 AM – 7:00 PM
- Wednesday: 8:00 AM – 5:00 PM
- Thursday: 8:00 AM – 5:00 PM
- Friday: 8:00 AM – 1:00 PM
- Saturday: Closed
- Sunday: Closed